BERLIN, May 9, 2016/PRNewswire/ — On the occasion of the European premiere of «For the Love of Fashion», Alexandra Cousteau, globally recognized leader on water issues and sustainability and Jeffrey Hogue, chief sustainability officer of the international fashion retail brand C&A, have emphasized the need for a paradigm shift in the cotton value chain. «Approximately half of all clothes manufactured globally are created with cotton, but conventional cotton farming risks harming our planet irreparably», said Cousteau at a screening event in Berlin.
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